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Master 2 International Marketing

General information

Accessible as
Teaching languages
French and English 
What next?
Presentation
The TSM Master 2 International Marketing programme is a double diploma done in partnership with Ingolstadt University in Germany and Assumption University in Thailand. The programme is comprised of 35 French, German, Vietnamese, Chinese, and Thai students with academic or professional experience in marketing.

After 6 months of study at TSM and then either 6 months at Assumption University or 8 months at Ingolstadt University, these students will be able to become managers who are capable of mastering innovative technologies (Open Innovation, Co-Creation, e-CRM, Digital Marketing, collaborative online platforms, etc.) with ease when working with European and Asian markets.

Teaching methods used in this programme include theory, case studies, and company projects. All students of this programme are required to complete a 6 month mandatory internship.

Goals

Students will be able to conceive and develop strategies for multinational companies as well as start-ups in well-developed and emerging markets in Europe and in Southeast Asia. Together they will assimilate the multicultural capacities necessary to learn to be effective managers in both Europe and Southeast Asia. This programme also trains student in digital marketing strategies to ensure brand visibility on digital media.

Admission

Publics


Admission conditions

External candidates (non-TSM)
→ Successful completion of 240 ECTS
→ An English language test*
→ Examination of candidate’s admissions application and possible interview

Internal TSM candidates from first year of Master

→ Successful completion of 240 ECTS
→ An English language test*
→ Examination of candidate’s admissions application and possible interview
​→ Active vocational orientation

* Required level: C1

Feel free to contact the administrative officer for any questions.

Register

For more information on this programme and to download the application, please visit: www.tsm-education.fr

Program

SEMESTER 1 (at Toulouse School of Management) : October-February

UE 01 - Marketing Strategy (totally in French)
UE 02 - Digital marketing (in French and some courses in English)
UE 03 - Sustainable Marketing and Transformative Services Technologies (in English)
UE 04 - Company project and study tour (in English)
UE 05 - Marketing and Service Performance Measurement and Management (in English)
UE 06 - Innovation, New Technology & Service Systems Acceptances Models (In English)
UE 07 - Consumer Empowerment and Engagement for Product/Service Design and Customer Experiences (in English)

SEMESTER 2 : April-August

According to the double degree chosen (Asia for the MBA or Germany for the MSc) two tracks are possible alternatively:

A) The Asian track: At Assumption University Thailand Bangkok - Course Marketing of Innovative Technologies with MBA Double degree:

BC 6501 Introduction to Management information System
BC 5006 Introduction to Quantitative Analysis
BP 6904 Operations Management
BP 6903 Organizational Behavior
BM 6896 Consumer Behavior
BP 6910 International Business Management

Or alternatively


B) The German track: At Ingolstadt University Germany: Course Marketing of Innovative Services with MSc Betriebswirtschaft Double degree:

- New Product Development & Innovation Management (in English)
- Entrepreneurial Networks and Start-up Management (in English)
- Case Studies in International Management (in English)
- Return on Service Management (in English)
- Sustainable Entrepreneurship (in English)

SEMESTER 3 : September-February


A) The Asian track: At Assumption University Thailand Bangkok: Marketing of Innovative Technologies with MBA Double degree:

BA 6601 Managerial Accounting
BE 6401 Managerial Economic
BF 6701 Financial Management
BP6904 Operational Management
BP6918 Strategic Management

Or alternatively

B) The German track: At Ingolstadt University Germany: Marketing of Innovative Services with MSc Betriebswirtschaft Double degree:

- Internship in Germany or in France.

SEMESTER 4 : March- September


A) The Asian track: Marketing of Innovative Technologies with MBA Double degree:

- Internship in Asia or in France.

B) The German track: Marketing of Innovative Services with MSc Betriebswirtschaft Double degree:

- Internship in Germany or in France.

Pedagodogical methods : theory, case studies, company projects

Prospects

Career Opportunities

Possible future professions for graduates include : BtoB or BtoC Product Managers, e-Marketing Project Managers, Commercial Managers, Communication Directors, Operational Marketing Managers, Study Directors, etc.

Contact details

Registrar office contact details