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Master 2 International Marketing

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The M2/MBA in International Marketing of Innovative Technologies (MIT) of the Toulouse School of Management University Toulouse Capitole, the university Ingolstadt and the Assumption University Thailand is a double degree program (M2/MBA Assumption University or M2/MSc University Ingolstadt.
The Master is composed of 35 students with French, German, Vietnamese, Chinese and Thai nationalities, and holding studies or working experiences in Germany, France and Thailand. The MSc/MBA double degree program produces graduates (after a 6 months period spent at the university Toulouse, after 8 months spent at Assumption University Thailand or 6 months at the German university Ingolstadt and 6 months spent in a company during an internship) ready to become managers capable of effective and reliable new technology management (open innovation, co-creation, eCRM, digital marketing, new innovative services on collaborative platforms, ...) in European and Asian markets.

They will acquire skills in managing innovative technologies and will be able to develop and deploy an international innovation strategy for developed and emerging markets such as those in Southeast Asia for multinational firms but also for start ups. The MIT enables students to develop digital marketing strategies in order to create brand presence in digital media. Furthermore during course work students will acquire the multi-cultural skills necessary for French/European and Southeast Asian management practices.

Courses 90% English & 10% French
Teaching methods : Theoretical/Case study/Company Projects
Internship : 6 months


Admission conditions

 Access to the second year of the programme (M2) is open to :

  • students holding a French M1 (4-year degree) or a foreign equivalent worth 240 credits (ECTS)
  • Entry requirements for the programme are first and foremost about academic qualities and applicants’ motivation. English proficiency is essential and has to be demonstrated by an official test result (Toefl, Toeic, Ielts, Bulats, Cambridge certificate).
The applicant will provide : 
  • an English Resume
  • a handwritten cover letter describing career objectives
  • all academic transcripts
  • internships confirmations

After the M2 International Marketing of Innovative Technologies students will be able to:
  • Understand specificities of the sustainable marketing
  • Update a business plan based on the principles of the collaborative economy
  • Conceive and manage smart transformative services
  • Conceive and manage a e-CRM strategy
  • Apply datamining techniques to big data
  • Calculate and use of e-CRM performance measurement metrics
  • Identify the differences in control and reach between owned, paid, and earned media;
  • Calculate and optimize a company’s communication media efforts via search engine marketing
  • Derive insights from big data through social network analysis (SNA)
  • Prepare leading metrics and KPIs for analytics dashboards to improve decisions and profits
  • Understand specificities of the marketing of New Technologies in B to C and B to B
  • Conceive and manage a marketing strategy for new technologies/services and marketing mix
  • Conceive and apply a new technology acceptance model
  • Include Consumers in the value co-creation process
  • Analyse the different forms of co-creation,
  • Understand how, when and with whom does co-creation take place
  • Develop the consequences of co-creation for consumers/firms/society
  • Develop a consumer engaging co-creation strategy
  • Apply the theoretical knowledge in real situations in a company

    SEMESTER 1 : At IAE Toulouse

    UE1 - Marketing Strategy (in French)
    UE2 - Digital marketing (in French)
    UE3 - Sustainable Marketing and Transformative Services Technologies (in English)
    UE4 - Company project and study tour
    UE5 - Marketing and Service Performance Measurement and
    Management (in English)
    UE6 - Innovation, New Technology & Service Systems Acceptances Models (In English)
    UE7 - Consumer Empowerment and Engagement for Product/Service Design and Customer Experiences (in English)


    a) At Assumption University (only M2/MBA Assumption University students)

    Introduction to Management information System
    Introduction to Quantitative Analysis
    Operational Management
    Organizational Behavior
    Consumer Behavior

    b) At Ingolstadt University (only M2/MSc Ingolstadt students)

    New Product Development & Innovation Management (EN)
    Entrepreneurial Networks and Start-up Management
    Analytical Customer Management
    Return on Service Management

    SEMESTER 3 : 6 months internship in Germany or in France

    At Assumption University (only M2/MBA Assumption University students)

    International Business Management
    Managerial Accounting
    Managerial Economic
    Financial Management
    Strategic Management


    6 months internship in Europe or Asia