Université Toulouse 1 Capitole Law Economics Management

Academic programs

Master of Science in Marketing

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 We are delighted that you are considering applying to our Master of Science in Marketing. We are looking for talented applicants who are enthusiastic about research and genuinely intellectually curious. If this sounds like you, we encourage you to take a closer look at our programme, and we look forward to receiving your application.

The Master of Science is the first year of the Toulouse School of Management doctoral programme in Management. This intensive programme combines the best of theory, practice and reality-based education creatively: graduates pursue careers in leading universities and business schools, policy-oriented institutions and private firms. We deliberately keep the doctoral programme small to allow you to work closely with your supervisor and develop interaction with all faculty members.

Students who successfully complete the first year of the programme are awarded a Master of Science and may choose to end their formal training. The goal of this one-year programme is to provide students with the quantitative, analytical and theoretical tools for a successful academic or industry-oriented career.
Prerequisites for enrolment
Bac + 4

Admission conditions

Students who wish to pursue a doctorate must apply to the Master of Science in Marketing, which is the first year of the Doctoral Programme

General organization of studies

The Master of Science ensures that students have acquired the necessary foundations of knowledge to advance in their studies. During this master, students are also trained in rigorous research techniques and work one-on-one with a faculty advisor to complete a master’s thesis that will be assessed by a board of professors.

The Master of Science in Marketing is taught by leading researchers in marketing, and prepares graduates to research or work in the fields of strategic marketing consulting, international marketing, and innovative technology marketing, among others. Courses are taught in English and in French.

The core courses bridge theory with adequate tools to understand and handle challenging real-world management issues, and unleash students’ potential, confidence and skills to develop groundbreaking ideas.
The curriculum of the programme emphasizes four essential areas of training for students:
· research tools and methodology
· in-depth study of their major
· skills to conduct research leading to high-level publications
· career development

The courses are accompanied by research practica. These courses are offered on-site only; no distance learning option is available.

Core courses are:
Organisational theory
Experimental methods
Reading research papers
Department seminars
Library Resource
English for presenting and publishing

Courses in marketing are:
Théorie du comportement du consommateur
Méthodes qualitatives et quantitatives
Analyse d’articles de recherche
Marketing qualitatif
Marketing quantitatif
Master thesis and/or Internship

Additional Information

“I really loved my IAE Toulouse experience. I started my Licence at the IAE of Toulouse, and continued with the Master in Marketing.

I think that the professors are awesome when talking about marketing and strategy, and that the research Master programme is very complete. It helped me to find my way and chose the professional life I want. I would not hesitate to recommend the research Master cursus I did to anyone who wants to work in marketing.”

Élodie Attié

TSM - Toulouse School of Management

Date of update March 23, 2017

Useful information :

TSM - Toulouse School of Management
2 rue du Doyen Gabriel Marty
31042 Toulouse cedex 9

Phone. : (+33) 05 61 63 56 00
Fax : (+33) 05 61 63 56 56
On the Internet

Contact University: +33(0)

Toulouse 1 Capitole (UT1) is a teaching and research centre of international excellence for law, economics and management. We are proud to have Jean Tirole, the 2014 Nobel Prize in Economy among our lecturer-researchers. In 2012, it was awarded the "Jean-Monnet Centre of Excellence" label by the European Commission.

Three campuses in France, all located in the city centre, in Toulouse, Montauban and Rodez.
Three establishments abroad:
Vietnam, Morocco and Vanuatu.

A network of 200 partner universities.