• Academic programs

Master International Marketing of Innovation (double degree)

General information

Prerequisites for enrolment
Bac + 3, Bac + 4
Length of studies
2 years
(Mandatory internship)
Diplôme national
Diplôme national de Master controlé par l'état
Accessible as
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Teaching languages
What next?

Study in Hong Kong, Shanghai, Bangkok or Ingolstadt to get a double Master degree from TSM and one of the top Asian or German universities.

The Master in International Marketing of Innovation at Toulouse School of Management is a unique possibility for students to acquire an internationally recognised double Master degree (120 ECTS) and study within fully multicultural Euro-Asian batches at a Chinese, Thai or German top university. Two degrees achieved in four semesters - a unique selling proposition in a CV and a head start into a successful career in marketing and business. These dual degrees are the right choice for students who aim to work in an international environment, which is increasingly influenced by Asia's and China's economic power. After graduating, students will be sought-after experts for China and Asia or Germany and be able to put their knowledge into practice.

Students who enrol in this programme complete the first semester in France at TSM. According to their chosen track, they spend the second and third semesters at a renowned Asian or German university.

For the Asian track, they can choose between the Hong Kong Metropolitan UniversityTongji University in Shanghai or Assumption University in Bangkok.

For the German track, they study at Ingolstadt School of Management.

During the fourth and last semester, students complete their six-month internship (in Asia or in Europe) and finish their Master thesis. The two-year study programme comprises 120 ECTS obtained at TSM and at the partner university abroad.

Director of studies

Lars Meyer-Waarden


On completion of the degree, students will be able to:

  • Design and manage innovation
  • Include consumers in the process of open-innovation and co-creation
  • Develop international digital marketing and eCRM strategies
  • Manage digital and social media communication strategies
  • Apply data mining techniques to Big Data
  • Use key performance indicators (KPIs) to optimise decision-making and profits


Institution partnerships



Prerequisites for enrolment : Bac + 3, Bac + 4

Admission conditions


  • Successful completion of 180 ECTS (Bachelor, L3 or M1)
  • An English language test (TOEFL, TOEIC, IELTS B2 required)
  • Examination of candidate's application and possible interview


For more information and how to apply:


SEMESTER 1: September 2021-March 2022

UE 01 - International Strategic Marketing, Market Analyses & Planning
UE 02 - Digital marketing & Consumer Behaviour in the Digital World
UE 03 - Innovation Management
             - Customer Engagement Management and Co-Creation
             - Technology Acceptance Management
UE 04 - Customer Relationship Management & Sustainable Marketing
UE 05 - Business Research Methodology
UE 06 - Company Missions-International Study Tour
UE 07 - Language (English for the Asian track or German for the German track)
             Comparison Asian/European Culture
UE 08 - Professional Development Workshops



HONG KONG - The Open University of Hong Kong - Master of Business Administration (MBAF)
May 2022 - December 2022

UE 01 - Strategic Management OR Strategy
UE 02 - Applied Business Project
UE 03 - Global immersion programme
UE 04 - International Management Strategy
UE 05 - International marketing strategy
UE 06 - Strategic Issues for Management in the Asia Pacific Region

SHANGHAI - Tongji University Shanghai - Master of Science (MSc) Technology Economics and Management
March 2022 - January 2023

UE 01 - Chinese as a Foreign Language
UE 02 - Business Negotiation in China
UE 03 - Survey of China - Chinese Culture
UE 04 - Strategic Management & Entrepreneurship
UE 05 - Advanced Management
UE 06 - Big Data Analytics
UE 07 - Managerial Economics in China
UE 08 - Academic Norms for the Master thesis
UE 09 - Academic Lectures for the Master thesis

THAILAND - Assumption University Bangkok - Master of Business Administration (MBA)
May 2022 - December 2022

UE 01 - Introduction to Quantitative Analyses
UE 02 - Introduction to Management Information Systems
UE 03 - Organizational Behaviour
UE 04 - International Business Management
UE 05 - International Marketing Management
UE 06 - Managerial Accounting
UE 07 - Managerial Economics
UE 08 - Financial Management
UE 09 - Operations Management
UE 10 - Strategic Management


INGOLSTADT - Ingolstadt School of Management - MSc Betriebswirtschaft
April 2022 - August 2022

UE 01 - Innovation & Creativity
UE 02 - Return on Service Management
UE 03 - Advanced Business Ethics (mandatory Ethics class)
UE 04 - Elective 1 to choose at KU
UE 05 - Elective 2 to choose at KU
UE 06 - Service Management
UE 07 - Pricing & Product Management
UE 08 - Elective 3 to choose at KU
UE 09 - Elective 4 to choose at KU
UE 10 - Elective 5 to choose at KU
UE 11 - Elective 6 to choose at KU


February 2023 - September 2023

UE 9 - Company internship (6 months) in Asia, Germany, France or elsewhere*
UE 10 - Master thesis

*Students following the German track can do their internship between September 2022 and September 2023.


Year of highschool graduation
Bac + 5

Career Opportunities

This degree gives students the skills to perform the following roles:

  • Product Manager
  • eCRM Manager
  • Digital Marketing Manager
  • Community Manager
  • Business Developer

Further studies

Graduates of this programme may undertake a  PhD in Marketing.

Contact details

Registrar office contact details