LMD academic program
International perspective International perspective

Master International Marketing of Innovation (double degree)

International double degree Master International Marketing of Innovation (double degree)
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Details

General information

Duration
2 years
Internship(s)
Yes
Available to
  • Initial course
  • Resumption of training

Internship

Mandatory internship

International

*
* English

Introduction

Study in Hong Kong, Shanghai, Bangkok or Ingolstadt to get a double Master degree from TSM and one of the top Asian or German universities.

The Master in International Marketing of Innovation at Toulouse School of Management is a unique possibility for students to acquire an internationally recognised double Master degree (120 ECTS) and study within fully multicultural Euro-Asian batches at a Chinese, Thai or German top university. Two degrees achieved in four semesters - a unique selling proposition in a CV and a head start into a successful career in marketing and business. These dual degrees are the right choice for students who aim to work in an international environment, which is increasingly influenced by Asia's and China's economic power. After graduating, students will be sought-after experts for China and Asia or Germany and be able to put their knowledge into practice.

Students who enrol in this programme complete the first semester in France at TSM. According to their chosen track, they spend the second and third semesters at a renowned Asian or German university.

For the Asian track, they can choose between the Hong Kong Metropolitan UniversityTongji University in Shanghai or Assumption University in Bangkok.

For the German track, they study at Ingolstadt School of Management.

During the fourth and last semester, students complete their six-month internship (in Asia or in Europe) and finish their Master thesis. The two-year study programme comprises 120 ECTS obtained at TSM and at the partner university abroad.

Objectives

On completion of the degree, students will be able to:

  • Design and manage innovation
  • Include consumers in the process of open-innovation and co-creation
  • Develop international digital marketing and eCRM strategies
  • Manage digital and social media communication strategies
  • Apply data mining techniques to Big Data
  • Use key performance indicators (KPIs) to optimise decision-making and profits

Institution

Person in charge of the academic program

Lars Meyer-Waarden
doubledegrees@tsm-education.fr

Partnership


Admission

Prerequisite

Prerequisites for enrolment

Bac + 3, Bac + 4

Application

Conditions of admission / Conditions of successful application

Prerequisites:

Program

SEMESTER 1: September - March
  • TOULOUSE SCHOOL OF MANAGEMENT
  • UE 01 - International Strategic Marketing, Market Analyses & Planning
  • UE 02 - Digital marketing & Consumer Behaviour in the Digital World
  • UE 03 - Innovation Management
    • Customer Engagement Management and Co-Creation
    • Technology Acceptance Management
  • UE 04 - Customer Relationship Management & Sustainable Marketing
  • UE 05 - Business Research Methodology
  • UE 06 - Company Missions-International Study Tour
  • UE 07 - Language (English for the Asian track or German for the German track)
    • Comparison Asian/European Culture
  • UE8 - Professional Development Workshops

SEMESTERS 2 and 3

  • ASIAN TRACK

HONG KONG - The Open University of Hong Kong - Master of Business Administration (MBAF)
May - December

  • Strategic Management
  • Global Management and Leadership Immersion Programme:
    • Asian Business Culture
    • Professional Development Workshops
  • International Management Strategy
  • Strategic Issues for Management in the Asia Pacific Region

SHANGHAI - Tongji University Shanghai - Master of Science (MSc) Technology Economics and Management

  • Chinese as a Foreign Language
  • Business Negotiation in China
  • Survey of China - Chinese Culture
  • Strategic Management & Entrepreneurship
  • Advanced Management
  • Big Data Analytics
  • Managerial Economics in China
  • Academic Norms for the Master thesis
  • Academic Lectures for the Master thesis

THAILAND - Assumption University Bangkok - Master of Business Administration (MBA)
May - December

UE 01 - Introduction to Quantitative Analyses
UE 02 - Introduction to Management Information Systems
UE 03 - Organizational Behaviour
UE 04 - International Business Management
UE 05 - International Marketing Management
UE 06 - Managerial Accounting
UE 07 - Managerial Economics
UE 08 - Financial Management
UE 09 - Operations Management
UE 10 - Strategic Management

  • GERMAN TRACK 

INGOLSTADT - Ingolstadt School of Management - MSc Betriebswirtschaft
March - February

Core courses:

  • Innovation and Creativity in Individuals, Teams and Organisations
  • Return on Service Design & Customer Experience
  • Service Management
  • Advanced Business Ethics
  • Business Language (German)

The students of the program also have to gain 30 ECTS within our required elective courses in the Master Programs of Business Administration, M.Sc. during their 2-semester stay at Eichstätt-Ingolstadt School of Management.

SEMESTER 4

February - September

UE 9 - Company internship (6 months) in Asia, Germany, France or elsewhere*
UE 10 - Master thesis

*Students following the German track can do their internship between September 2022 and September 2023.

What's next ?

Level of education obtained after completion

Year of highschool graduation

Unknown label

Further studies

Graduates of this programme may undertake a  PhD in Marketing.

Job opening

Business sector or job

This degree gives students the skills to perform the following roles:

  • Product Manager
  • eCRM Manager
  • Digital Marketing Manager
  • Community Manager
  • Business Developer

Submission

Conditions of submission

Find all the information (dates and procedures) on the 2023-2024 applications for the Master International Marketing of Innovation (double degree) on the Toulouse School of Management website.