LMD academic program
International perspective International perspective

Master International Marketing of Innovation (double degree)

International double degree Master International Marketing of Innovation (double degree)
Diplôme national de master contrôlé par l'État
Diplôme national de master contrôlé par l'État
France Compétences : certification enregistrée au RNCP

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master.internationalmarketing@tsm-education.fr
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Details

General information

Duration
  • 2 years
Places
Campus Anciennes facultés - TSM, International
Internship(s)
Yes
Teaching languages
English
Available to
  • Initial course

International

English *
100%
* Language of teaching
Periods spent abroad
Yes, Compulsory

Programme Type

Rhythm
  • Full time
Conditions
  • Attending
Website of the academic program

Introduction

Study in Hong Kong, Shanghai, Bangkok or Ingolstadt to get a double Master degree from TSM and one of the top Asian or German universities.

The Master in International Marketing of Innovation at Toulouse School of Management is a unique possibility for students to acquire an internationally recognised double Master degree (120 ECTS) and study within fully multicultural Euro-Asian batches at a Chinese, Thai or German top university. Two degrees achieved in four semesters - a unique selling proposition in a CV and a head start into a successful career in marketing and business. These dual degrees are the right choice for students who aim to work in an international environment, which is increasingly influenced by Asia's and China's economic power. After graduating, students will be sought-after experts for China and Asia or Germany and be able to put their knowledge into practice.

Students who enrol in this programme complete the first semester in France at TSM. According to their chosen track, they spend the second and third semesters at a renowned Asian or German university.

For the Asian track, they can choose between the Hong Kong Metropolitan University, Tongji University in Shanghai or Assumption University in Bangkok.

For the German track, they study at Ingolstadt School of Management.

During the fourth and last semester, students complete their six-month internship (in Asia or in Europe) and finish their Master thesis. The two-year study programme comprises 120 ECTS obtained at TSM and at the partner university abroad.

Objectives

On completion of the degree, students will be able to:

  • Design and manage innovation
  • Include consumers in the process of open-innovation and co-creation
  • Develop international digital marketing and eCRM strategies
  • Manage digital and social media communication strategies
  • Apply data mining techniques to Big Data
  • Use key performance indicators (KPIs) to optimise decision-making and profits

Places

Campus Anciennes facultés - TSM, International

Institution

Person in charge of the academic program

M. LARS MEYER WAARDEN
master.internationalmarketing@tsm-education.fr

Partnership

Admission

Prerequisite

Prerequisites for enrolment

Bac + 3, Bac + 4

Application

Conditions of applications

Find all the information (dates and procedures) on applications for the Master International Marketing of Innovation (double degree) on the Toulouse School of Management website.

Program

Duration: 632h (semesters 1, 2, 3 and 4)

German Track

Semester 1 and 2 • At KU Ingolstadt, Germany

UE01 - Innovation & Creativity in Individuals, Teams, Organisations SS
UE02 -  Return on Service Design & Customer Experience SS
UE03 - Service Management
UE04 - Advanced Business Ethics (mandatory Ethics class) SS
UE05 - BusinessLanguage (French/German)
UE06 - Elective 1 to choose at KU
UE07 - Elective 2 to choose at KU
UE08 - Elective 3 to choose at KU
UE09 - Elective 4 to choose at KU
UE10 - Elective 5 to choose at KU
UE11 - Elective 6 to choose at KU

Semester 3 • At TSM, Toulouse

UE012 - International Strategic Marketing, Market Analyses & Planning
UE013 - Digital Marketing & Consumer Behavior in the Digital World
UE014 - Innovation Management (a. Customer Engagement, b. Technology Acceptance)
UE15 - CRM & Sustainable Marketing
UE 16- Business Research Methodology
UE17 - Company Project
UE18 - Business Language (FLE ou Allemand)*

Semester 4

UE19 -Company Internship
UE20 -Master thesis


Asian Track • Bangkok - Hong Kong - Shanghai

Semester 1 • At Toulouse School of Management

UE01 - International Strategic Marketing, Market Analyses & Planning
UE02 - Digital Marketing & Consumer Behavior in the Digital World
UE03 - Innovation Management
UE04 - CRM & Sustainable Marketing
UE05 - Business Research Methodology
UE06 - Missions / International Study Tour
UE07 - Language / Comparison Asian/European Culture
UE08 - Career development

Asian Track • Bangkok

Semester 2 and semester 3 • At Assumption University Bangkok

UE09 - Introduction to Quantitative Analyses
UE10 - Introduction to Management Information Systems
UE11 - Organizational Behaviour
UE12 - International Business Management
UE13 - International Marketing Management
UE14 - Managerial Accounting 
UE15 - Managerial Economics 
UE16 - Financial Management 
UE17 - Operations Management 
UE18 - Strategic Management 

Semester 4

UE19 -Company Internship
UE20 -Master thesis

Asian Track • Shanghai

Semester 2 and semester 3 • At Tongji University, Shanghai

UE09 - First Foreign Language (Chinese)
UE10 - Business Negotiation in China
UE11 - Survey of China
UE12 - Strategic Management & Entrepreneurship
UE13 - Advanced Management
UE14 - Big Data Analytics
UE15 - Managerial Economics in China
UE16 - Academic Norms
UE17 - Academic Lectures

Semester 4

UE18 - Company Internship
UE19 - Master thesis
 

Asian Track • Hong Kong 

Semester 2 and semester 3 • At Hong Kong Metropolitan University

UE09 - Strategic Management or Strategy
UE10 - Applied Business Project 
UE11 - Global Immersion Programme Asian Business Culture
UE12 - International Management Strategy
UE13 - International Marketing Strategy
UE14 - Strategic Issues for Management in the Asia Pacific Region

Semester 4

UE 15 - Company Internship
UE 16 - Master thesis

What's next ?

Level of education obtained after completion

Year of highschool graduation

Unknown label

Target skills

RNCP content

35907

Further studies

Graduates of this programme may undertake a  PhD in Marketing.

Job opening

Business sector or job

This degree gives students the skills to perform the following roles:

  • Product Manager
  • eCRM Manager
  • Digital Marketing Manager
  • Community Manager
  • Business Developer

Submission

Conditions of submission

Find all the information regarding enrolment at Toulouse School of Management on the school's website.

See also