General information
- Duration
-
- 2 years
- Places
- Campus Anciennes facultés - TSM, International
- Internship(s)
- Yes
- Teaching languages
-
English
- Available to
-
- Initial course
LMD academic program
International perspective
Master International Marketing of Innovation (double degree)
International double degree Master International Marketing of Innovation (double degree)
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Details
International
- English *
-
* English
100% - Periods spent abroad
- Yes, Compulsory
Programme Type
- Rhythm
-
- Full time
- Conditions
-
- Attending
Handicap portal
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Introduction
Study in Hong Kong, Shanghai, Bangkok or Ingolstadt to get a double Master degree from TSM and one of the top Asian or German universities.
The Master in International Marketing of Innovation at Toulouse School of Management is a unique possibility for students to acquire an internationally recognised double Master degree (120 ECTS) and study within fully multicultural Euro-Asian batches at a Chinese, Thai or German top university. Two degrees achieved in four semesters - a unique selling proposition in a CV and a head start into a successful career in marketing and business. These dual degrees are the right choice for students who aim to work in an international environment, which is increasingly influenced by Asia's and China's economic power. After graduating, students will be sought-after experts for China and Asia or Germany and be able to put their knowledge into practice.
Students who enrol in this programme complete the first semester in France at TSM. According to their chosen track, they spend the second and third semesters at a renowned Asian or German university.
For the Asian track, they can choose between the Hong Kong Metropolitan University, Tongji University in Shanghai or Assumption University in Bangkok.
For the German track, they study at Ingolstadt School of Management.
During the fourth and last semester, students complete their six-month internship (in Asia or in Europe) and finish their Master thesis. The two-year study programme comprises 120 ECTS obtained at TSM and at the partner university abroad.
Objectives
On completion of the degree, students will be able to:
- Design and manage innovation
- Include consumers in the process of open-innovation and co-creation
- Develop international digital marketing and eCRM strategies
- Manage digital and social media communication strategies
- Apply data mining techniques to Big Data
- Use key performance indicators (KPIs) to optimise decision-making and profits
Places
Campus Anciennes facultés - TSM, International
Institution
Partnership
- Assumption University in Bangkok, Thailand - Master of Business Administration (MBA)
- Hong Kong Metropolitan University, China - Master of Business Administration (MBAF)
- Tongji University Shanghai, China - Master of Science Technology Economics and Management
- The Catholic University of Eichstätt-Ingolstadt (KU), Germany - Master of Science International Marketing
Admission
Prerequisite
Prerequisites for enrolment
Bac + 3, Bac + 4
Application
Conditions of applications
Find all the information (dates and procedures) on applications for the Master International Marketing of Innovation (double degree) on the Toulouse School of Management website.
Program
SEMESTER 1: September - March
- TOULOUSE SCHOOL OF MANAGEMENT
- UE 01 - International Strategic Marketing, Market Analyses & Planning
- UE 02 - Digital marketing & Consumer Behaviour in the Digital World
- UE 03 - Innovation Management
- Customer Engagement Management and Co-Creation
- Technology Acceptance Management
- UE 04 - Customer Relationship Management & Sustainable Marketing
- UE 05 - Business Research Methodology
- UE 06 - Company Missions-International Study Tour
- UE 07 - Language (English for the Asian track or German for the German track)
- Comparison Asian/European Culture
- UE8 - Professional Development Workshops
SEMESTERS 2 and 3
- ASIAN TRACK
HONG KONG - The Open University of Hong Kong - Master of Business Administration (MBAF)
May - December
- Strategic Management
- Global Management and Leadership Immersion Programme:
- Asian Business Culture
- Professional Development Workshops
- International Management Strategy
- Strategic Issues for Management in the Asia Pacific Region
SHANGHAI - Tongji University Shanghai - Master of Science (MSc) Technology Economics and Management
- Chinese as a Foreign Language
- Business Negotiation in China
- Survey of China - Chinese Culture
- Strategic Management & Entrepreneurship
- Advanced Management
- Big Data Analytics
- Managerial Economics in China
- Academic Norms for the Master thesis
- Academic Lectures for the Master thesis
THAILAND - Assumption University Bangkok - Master of Business Administration (MBA)
May - December
UE 01 - Introduction to Quantitative Analyses
UE 02 - Introduction to Management Information Systems
UE 03 - Organizational Behaviour
UE 04 - International Business Management
UE 05 - International Marketing Management
UE 06 - Managerial Accounting
UE 07 - Managerial Economics
UE 08 - Financial Management
UE 09 - Operations Management
UE 10 - Strategic Management
- GERMAN TRACK
INGOLSTADT - Ingolstadt School of Management - MSc Betriebswirtschaft
March - February
Core courses:
- Innovation and Creativity in Individuals, Teams and Organisations
- Return on Service Design & Customer Experience
- Service Management
- Advanced Business Ethics
- Business Language (German)
The students of the program also have to gain 30 ECTS within our required elective courses in the Master Programs of Business Administration, M.Sc. during their 2-semester stay at Eichstätt-Ingolstadt School of Management.
SEMESTER 4
February - September
UE 9 - Company internship (6 months) in Asia, Germany, France or elsewhere
UE 10 - Master thesis
What's next ?
Level of education obtained after completion
Year of highschool graduation
Unknown labelTarget skills
RNCP content
Further studies
Graduates of this programme may undertake a PhD in Marketing.
Job opening
Business sector or job
This degree gives students the skills to perform the following roles:
- Product Manager
- eCRM Manager
- Digital Marketing Manager
- Community Manager
- Business Developer
Submission
Conditions of submission
Find all the information regarding enrolment at Toulouse School of Management on the school's website.